Your customers online journey is only part of the story

For years weve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter or at least make sense to them.
Todays marketing software is bringing that idea closer to reality.
But technology is only part of the brand-consumer Read More

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Your customers online journey is only part of the story
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Your customers online journey is only part of the story
3 years ago

http://feedproxy.google.com/~r/TechCrunch/Amazon/~3/a4kBQUL7SbE/ For years weve been hearing about the promise of customer experience management, the notion that you can understand your customer at a highly detailed level and serve them the content, products, services and even ads that matter or at least make sense to them.
Todays marketing software is bringing that idea closer to reality.
But technology is only part of the brand-consumer Read More

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