Toyota wants to get us truly crushing on cars

Toyota is very invested in love. The automaker has a central philosophy of making vehicles that inspire Aisha, a concept that literally means beloved car in Japanese. But the nature of Aisha is changing, necessarily, just at the nature of automobiles themselves are fundamentally changing as we usher in automated and semi-autonomous driving. The key Read More

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Toyota wants to get us truly crushing on cars
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Toyota wants to get us truly crushing on cars
3 years ago

http://feedproxy.google.com/~r/Techcrunch/~3/umB2fSnE3DI/ Toyota is very invested in love. The automaker has a central philosophy of making vehicles that inspire Aisha, a concept that literally means beloved car in Japanese. But the nature of Aisha is changing, necessarily, just at the nature of automobiles themselves are fundamentally changing as we usher in automated and semi-autonomous driving. The key Read More

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